Description
This course examines the directed communication between an organization and its publics during a natural disaster, manmade crisis, or terrorism event. Students will learn the guiding principles of this communication form (e.g. theory, risk identification, and ethical issues), through reading of historical case studies and current event discussion for the discipline. Upon successful completion of the course, students will be able to apply crisis communication theory to identify proper alignment of crisis team members, determine stakeholder and media response messaging, and handle rumor mitigation and reputation damage. Prerequisite: COM101, COM155, and COM318