Description
This course is designed as a capstone course in marketing and provides an applications oriented study of the marketing function at a senior level. This course provides prospective marketing managers with marketing skills to develop strategic marketing plans to support organizations??? mission and values. Emphasis is placed on the principles, strategies, and planning for effective marketing management and performance. Social media and other strategies are employed in the development of these plans and approaches. Upon completion, students will demonstrate analysis and problem-solving techniques via application of marketing tools, principles, and theories in a case study approach. Prerequisite: Completion of a minimum of 9 credits of upper level marketing classes beyond BAC 280 and senior standing.