Schedule
Mon-Wed-Fri, 10:00 AM - 10:50 AM (8/21/2024 - 10/10/2024) Location: MAIN MTAC 151
Mon-Wed-Fri, 10:00 AM - 10:50 AM (10/14/2024 - 12/12/2024) Location: MAIN MTAC 151
Description
This course examines social media marketing strategies and best practices to promote organizational marketing objectives. Emphasis is placed on brand awareness, preference, and building customer loyalty. Students will examine developments and best practices in the social marketing field in light of their long-term potential, relevance to the target audience, and impact on marketing objectives. In addition, students will analyze an organization???s customer resource management opportunities by identifying, listening, and engaging in customers through various social networks. Upon completion, students will develop a social media marketing plan that promotes organizational objectives and creates further engagement with an organization???s stakeholders. Prerequisite: BAC 311