Description
This course explores the power of persuasion and the effects of influence in professional and public settings. Students will learn to identify influence techniques and persuasive tactics and strategies as they occur in public discourse and marketing in contemporary American culture, from the perspectives of both practitioner and consumer. Upon successful completion of the course, students will be able to analyze models of public discourse and rhetorical approaches, evaluate elements of effective and ethical influence strategy, and apply contexts and tactics for persuasion. Prerequisites: COM 101 and COM 155