Description
At the end of this course, students will be able to list the necessary elements for building a brand for both for-profit and non-profit organizations. Students will be able to articulate elements needed to create influence on social media platforms and identify cost-effective social media marketing strategies. Students will identify elements of personal brand and evaluate their personal brand on current social platforms. Students will be able to examine social media communication examples to determine which meet recommended brand elements and provide dialogue with target audience. Students will be able to identify and describe social media marketing tools and articulate which tool meets an organization’s goals. Students will be able to tell an organization’s story through social media.